Candle Discontinuation Inflames Speculation

My shipment of Yankee Candles I was expecting finally arrived! Now, I’m relishing their delicious Cafe Au Lait scent – so yummy!

Though, much to my shock and annoyance Cafe Au Lait is now a discontinued Yankee Candle scent!

Don’t believe me… just check out their website here.

Without fail – every scent I’ve ever really enjoyed by this company becomes discontinued!

The last time I visited a Yankee Candle store I asked the employee about why this occurs.

She laughed and told me that she understood my complaint and that she herself just “stocks up” to avoid being without her signature scent.

Is that their goal? To have me ‘stock up’ – I’d rather they take Bath and Body Work’s approach to things and keep their stock a little more constant rather than having their customers constantly searching for new favorites as older scents become suddenly ‘discontinued.’

Maybe there is some business strategy to this – keeping their client base on their toes, having them ‘stock up,’ or forcing them check out their new selection.

Perhaps it is a better way of keeping their products in the forefront of their customer’s mind.

Or maybe it creates some sort of exclusiveness that people adore.

“Yes Sally, this scent is divine! Thank you for saying so. Unfortunately, it is limited edition now and no longer sold in stores. So, you won’t be able to find it if you want to use it for when you host next week’s Ladie’s Club Coffee.” Marsha said with a smug superior smile.

“Oh Marsha, you are at the cutting edge of every brand trend aren’t you?” Sally responded with an annoyed fake smile. Silently consoling her pride by remembering how Sally’s blueberry crumble wasn’t the best at the bake sale last month despite the fact that she said it was.

I have a hard time believing that last scenario. Even I can’t believe Yankee Candle would be trying to pit their customer base against each other in a competition for who has the most rare, posh candle fragrance… after-all there are benign reasons for ‘stocking up’ – right?

All I know is that I love this candle fragrance – hopefully, no one will love it enough to ask me where they can buy it and I’m glad I bought two!

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6 thoughts on “Candle Discontinuation Inflames Speculation

  1. I LOVE Yankee Candle! Pumpkin Spice is my favorite scent! :)

    By the way, I wanted to be sure the buttons looked okay on someone else’s page after your comment, but I don’t see it… did you put it on your blog or a different page? Would you send me a link? If it didn’t work for some reason… let me know. Thanks again!

    • I also love Pumpkin Spice and anything that falls into that type of category (coffee, pumpkin, fall, baked goods ,etc.)

      I did manage to make the button work okay – I was just adjusting it a second ago to have it located at the bottom with my Etsy button.

      That’s probably why you couldn’t view it a moment ago. Thanks! :)

    • Thank you so much!

      To your question, It depends on what you mean by success.

      I’ve never tried utilizing Etsy in a traditional transactional way. My primary focus has been to have an online gallery displaying examples of my work.

      This has been good for several reasons.

      I’ve had a nice site to put on my business cards, blogs and other social networking sites without paying for hosting or doing much management myself.

      Also, it gives potential clients examples of my work before contracting a commission. Most paintings that I sell are custom designed for clients based on individual pricing and specifications.

      So, in these ways I have had tremendous success with Etsy. I’ve always thought it would be nice if someone clicked the “buy it now” button – but I don’t mind the artwork hanging on my walls either. Win win!

      I very much look forward to checking out your work! :)

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